What is going on? Really.

Remember this guy? Chief Keef. Yeah, the rapper I immediately wrote off as something not worth your time. But wait. Lil B, Soulja Boy, MTV2, and a few labels (Bad Boy-I know right?), are giving this guy a few more glances than I would passing at the mall, even especially with a mixtape cover like that. I gave his latest track another listen (3Hunna remix with Soulja Boiiiii), which I won't post (you're welcome), and it's still disappointing with it's auto-tune atrociousness and all. And I listened to Wrestlemania with King Louie, solely based on the track name (I'm a sucker for catchy names that break from the rest), and it still sucked.

Will somebody please explain this phenomenon that is Chief Keef to me? But in hoodrat street talk because how else would you do it? BANG BANG.

You read it right. MTV2 has officially lost it.